Metzeler used its position as the Isle of Man TT’s official tyre partner to present a brand-new tyre to a specially invited list of global press in early April. The tyre giant appointed Motocom to plan and run the event.
Simon Carter, UK Moto marketing manager at Pirelli, said: “When we looked at the scale of the event, we knew that there was really only one agency that had the required capacity and working knowledge of the island. Motocom certainly rose to the challenge, sourcing 32 motorcycles from brands like BMW, Ducati, Honda, Kawasaki, KTM, MV Agusta, Suzuki, Triumph and Yamaha. The motorcycles were then transported via a twin-deck articulated truck, a logistical feat managed by KCS.”
The whole event was based out of the Comis Hotel, and Richard ‘Milky’ Quayle and travelling marshalls Tony Duncan and Steve Grainger were recruited to help guide the visiting press around two pre-planned routes designed to demonstrate the capabilities of the new Roadtec 02 tyres.
Part of the Mountain Road was closed for photography. Motocom dealt with all the road closure orders, working closely with TT clerk of the course Gary Thompson and an expert local team to ensure this once-in-a-lifetime experience ran seemlessly.
The journalists, who flew in from as far afield as Australia, the USA, Brazil, China, Japan and from all four corners of the EU, were also treated to the annual TT launch, which featured Peter Hickman, Dean Harrison, John McGuinness and Michael Dunlop, plus a host of other riders who will all be taking part in TT 2024.
Riccardo Falcetta, Metzeler’s global brand manager, commented: “We are receiving a lot of compliments from our guests both for the beauty of the island and its routes and, above all, for the organization of the event itself.”