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Jack Lilley Triumph joins The Lind Group

Triumph UK has confirmed the acquisition of Jack Lilley Triumph by the Lind Group.

Jack Lilley Triumph, a founder dealer which has been with the Triumph brand since February 1991 and operates dealerships in Ashford and Romford, will be the third motorcycle brand for the Lind Automotive Family.

With dealerships in Berkshire, Hertfordshire, Kent, Norfolk, Suffolk and Surrey the acquisition extends the Lind network to a total of nine dealerships.

Dave Lilley, MD of Jack Lilley Triumph, commented: “The Lind Group is renowned for delivering a first-class customer experience, possessing unrivalled sales and aftersales knowledge and putting customers at the heart of its business, all of which were key attractions for us. This acquisition not only ensures that this will continue, but it also puts us in a strong position for future success. We are very much looking forward to joining the Lind Family.”

On confirmation of the acquisition, Russ Dacre, MBE said: “As a growing company we are extremely excited that the two Jack Lilley Triumph dealerships are joining our family of dealerships. We are looking forward to the opportunity of working with a hugely popular manufacturer and operating in two new market areas. Following the acquisition of Black Bear Harley-Davidson in 2013, the opening of Reading Harley-Davidson in 2015, and the acquisition of SBW Motorrad (Lind Motorrad Welwyn Garden City), the acquisition of Jack Lilley Triumph aligns with our strategy to grow with the key premium motorcycle brands in the UK.”

The purchase became effective from 1 April.


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