Thursday, April 25, 2024


A third consecutive month of new bike registrations declining by double-digit percentages underlined the raw fact that money is now increasingly too tight to mention for many aspiring to higher-value discretionary purchases. PR spin from the MCIA, such as its latest headline claim that “the first seven months of 2022 are now tracking at a positive 6.3% up” simply won’t wash anymore. BDN financial editor Roger Willis reports.

Annualised consumer price inflation heading for at least 13% and remorselessly rising domestic energy costs will almost certainly see year-to-date PTW market data written in red ink by September or possibly earlier. Widespread shortages of desirable products in dealer showrooms, owing to global supply-chain constraints, aren’t helping either. Manufacturers freely admit that situation isn’t going to be resolved in the second half of this year.

For the record, overall July numbers were 11.4% down to 11,017 machines plated. Motorcycles were 8.6% lower at 7839. Scooters plunged by 21.5% to 2342. Mopeds went backwards by 3.8% to 744 and trikes dropped by 14% to 92.

Over-650cc motorcycles geared to monied leisure/enthusiast markets — and representing the prime source of cashflow for dealers — took the hardest hit, falling by 17.6% to 3687 machines. Up-to-125cc mobility and delivery fleet products retreated by 11.4% to 5025.

Sitting in between, the 126-650cc sector spanning higher-end mobility to A2 entry-level or low-end leisure remained marginally positive by 0.8% on 2305. Significantly, a combined total of 325 budget-priced Royal Enfield Meteor and Classic 350cc products took a dominant 14.1% sector share, improving from an 11.4% share in the previous month.

Royal Enfield was also unique star of the MCIA’s top-ten chart of major brands, adding 21.8% to 581 bikes in sixth spot. All the rest were losers. Honda led the field on 1804 but was 10.7% down. Yamaha executed a 34% dive to 1083. Triumph sank by 26.3% to 713. BMW Motorrad dealers registered 608 machines, 13.3% fewer than in July last year. KTM completed the top five 6% in arrears, also on 608.

Lexmoto ignominiously followed Royal Enfield’s stellar performance, plunging by 19.7% to 533 — even though its wares sit in the cheap seats too. Then Kawasaki incurred a horrendous 41.3% loss to 382 in eighth place. In the back row, Ducati dropped by 6.1% to 324 and Suzuki lost 5.3% at 287.

In the aforementioned year to date, total registrations stood at 74,980, just 6.3% or 4438 units ahead of perdition. At the end of June, YTD numbers had been 10.1% or 5858 higher. During May, after the rot first set in, YTD was 19% or 8198 up.        


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