With the UK bike and scooter market looking static in growth terms, many manufacturers are looking at what they can do in the face of inflation, interest rate rises and cost of living problems.
Taiwanese firm Kymco has responded with a full re-alignment of its retail pricing from 1 September. After what the firm calls a “full and strategic review of the market, considering the economic pressures facing consumers”, it’s cutting prices of its two, three and four-wheeled range by as much as £1000. That maximum reduction applies to the latest CV3 550 reverse trike, down from £11,999 to £10,999, with the AK550 Premium maxi-scooter dropping £400 from £10,399 to £9999. Smaller scooters have similar or even higher levels of discount: the Agility 50 is down £350 to £1749 – a hefty 20% drop and the X-Town 125 scooter is down £800 from £4599 to £3799, a 17.4% cut.
Kymco say the price changes have been made to ensure its products remain as accessible as ever while ensuring the firm’s dealer network remains as competitive as possible.
Mark Hermolle, managing director of Kymco UK, said, “With the ongoing interest rate rises, the expansion of the ULEZ around London and, of course, the ongoing pressures on household incomes, we decided to take positive action now with our pricing re-alignment. The Kymco range offers a very effective and affordable transport solution, and with this reduction, we hope to open more eyes to the benefits of two and three-wheel transport.”
And it’s not just the scooter and trike sector which Kymco is discounting. The firm’s wide range of ATV on and off-road machinery is also getting hefty price cuts of up to £2450.
Neil Keeble, Kymco UK’s sales manager, echoed the thoughts of Hermolle, albeit for a different sector. “We acknowledge the financial demands on our customers, old and new, particularly our core agricultural customers. Kymco offers a very comprehensive range of ATVs, from children’s 90cc machines, through to our ever-popular entry-level 150cc and 300cc models.
“The road-legal 465cc and our everyday workhorse 550cc have been reduced in price together with our high specification leisure 700cc. We feel that with these reductions, we can support the needs of our customers in their daily work.”
BIKE AND SCOOTER RANGE
- Agility 50 – £1749 (was £2099)
- Super 8 50 – £2449 (was £2574)
- VSR 125i – £2459 (was £2751)
- X-Town 125 – £3799 (was £4599)
- Agility City + 125i – £2559 (was £2959)
- DTX 360 125cc – £4499 (was £4999)
- DTX 360 320cc – £5299 (was £5559)
- CV3 550 – £10,999 (was £11,999)
ATV RANGE
- Mongoose 90 – £2699 (was £2899)
- MXU 150 – £3599 (was £3749)
- MXU300 T3b – £5599 (was £6349)
- MXU465 E5 – £5899 (was £8350)
- MXU550 T3b EPS – £7799 (was £10,000)
- MXU700 T3b ABS & EPS – £10,999 (was £11,200)
Kymco
01656 645755
www.kymco.co.uk