A lack of consumer confidence continues to affect the motorcycle market”, said Symon Cook, head of the National Motorcycle Dealers Association (NMDA), commenting on the latest figures published by the MCIA.
New registrations in June dropped 18.6%, which is down 6.3% compared to May’s -12.3% figure. Meanwhile, the year-to-date total is down by 20.1%, highlighting the market as being significantly below 2024 levels.
Symon Cook concluded: “We are concerned by such a sharp decline, particularly during a period of warm weather, which typically acts as a conduit for higher motorcycle sales and registrations. This makes June’s result even more surprising and concerning for the sector.
“Like the wider automotive industry, the motorcycle market faces economic uncertainty, and many dealers are struggling to match the volumes seen in 2024. With Q2 closing negatively, we anticipate this month will prove to be an outlier and that the market will resume its upward trend.”