BDN’s Alan Dowds found himself at the Croydon HQ of British body armour firm D3O once again last month, this time for the launch of the 2026 Furygan range. The French firm has had a long association with D3O and was also unveiled as the launch partner for D3O’s new Level 2 Spectre armour.
The Spectre armour is the next generation of armour from D3O, featuring the latest design of injection-moulded, breathable ‘lattice’ pads and cutting-edge material science. It’s designed to be super-comfortable and extremely breathable, yet provides the higher Level 2 protection of the EN1621-1 standard.
Sarah TrooperSpectre unveiling came alongside a range of new kit from Furygan, covering most riding styles and conditions. There is the classic leather Furygan jacket design, reinvented slightly for the Sirius jacket, as well as more urban kit like the hooded Ashton and Sektor jackets, plus the Challenger adventure textile jacket. Furygan has gone big on its glove range too, with a vast selection of fitments, available in short and long cuff, vented for summer use and waterproof/insulated for year-round wear. The 2025-26 catalogue also adds a wider range of women’s clothing, like the new Sarah Trooper textile jacket.
The new range’s availability is being staggered: the all-season kit will become available before Christmas, while the summer gear will appear in the spring.
I spoke to Lee Collins, UK country manager for Furygan, and asked how the firm had been doing over the past 12 months. “It’s been a good year. The economy’s been tough, but as a brand, we have been moving forward. We’re up on last year, which is a positive given everything that’s happening in the UK at the moment. So, yes, I’m optimistic.”
SiriusDoes Collins think that Furygan’s mid-priced, yet strong, brand positioning has been an advantage in the current climate? “Yes, we come in at the right price point, and I think with the infrastructure we’ve put in place this year, with having stock here, good logistics and a UK B2B setup, has really helped push the brand forward. Our warehouse is located in Bedford, and we use a third-party logistics company called Expeditors. We can ship next day or the day after. Dealers have access to our B2B website and place their orders there. Expeditors processes the orders and ships them directly to our dealers. We don’t do direct consumer sales; we work exclusively with our dealer partners. The big online players have their websites, and the sales are made through those guys, not through us.”
Collins is pleased with Furygan’s dealer network, though he wouldn’t say no to more. “We have approximately 70 dealers, and we’re always looking for more. But we want organic growth; we don’t want a sudden surge in customers, which would make it difficult to supply. It’s about having a gradual increase and being able to support our network properly.”
Collins also says Furygan has been fortunate when it comes to losing dealers to closures in recent times. “We have been pretty lucky. Some of the big dealers that have closed, we weren’t working with anyway. It’s not affected us, which is good, but it’s sad to see, nonetheless.”
One hiccup for the firm was a short-lived distribution partnership with Covec, which was launched in late 2022 before ending in early 2024. Collins says it has now been sorted. “It was a bit of a topsy-turvy start, which I don’t think worked for either party. Now we’ve got the Expeditors warehouse in place with our own B2B, everything’s running much more smoothly. Control is down to us now rather than relying upon somebody else to do it for us.”
Collins is confident about what he sees ahead next year. “More of the same, more growth. We’ve got a great collection coming through for next season, with new products covering a variety of riding styles and market sectors. There’s more adventure riding kit, more casual gear coming in. So yes, I think it’s looking good.”
If you are interested in stocking Furygan, contact Lee Collins at [email protected].
Furygan
01489 582707
www.furygan.com