After seven years in business, Lincoln Harley-Davidson has closed permanently. It’s the third Harley-Davidson dealership to shut this year. The other two losses are Stoke Harley-Davidson (Stratstone), and Newcastle Harley-Davidson. We understand that around 12 – 15 staff members have lost their jobs at Lincoln. Prior to the closure the dealer was offering huge discounts including up to 70% on Harley-Davidson clothing.
Lincoln Harley-Davidson’s site at Tritton Road had been owned by the Co-operative Group. The site was recently acquired by the Pentagon Motor Group which handles Alfa Romeo, Citroen, Dacia, Fiat, Jeep, Mazda, Nissan, Peugeot, Seat, Renault and Vauxhall. According to Harley-Davidson UK, Lincoln Harley-Davidson was profitable but Pentagon simple did not want to get involved in motorcycles and needed the site for its existing franchises.
The nearest Harley-Davidson dealers to Lincoln are Chesterfield (HarleyWorld), 36 miles away; Nottingham (Robin Hood), 30 miles distant; and Rutland (Sycamore), 44 miles.
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