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Long service and top sales celebrated at Honda Dealer Awards

Honda UK held its annual dealer conference and awards ceremony at the end of January, recognising the best of the best in 2025. The Japanese giant assembled its dealer network at the Manchester Deansgate Hotel for the daytime part of the conference, retiring to the impressive Manchester Science and Industry Museum for the gala evening dinner and presentation.

There were some impressive long-service gongs handed out, including an amazing 65-year award for Batley’s legendary race and road dealership, Padgett’s. Not far behind was Victor Devine from Glasgow, earning a 55-year service trophy, with CJ Ball also marking 55 years. Dealer of the year was Miles Kingsport, Hull, which has now won that award a remarkable six years on the trot.

There were some honoured special guests at the event, including Rui Rosa, deputy general manager of motorcycles at Honda Motor Europe, Tony Campbell, CEO of the Motor Cycle Industry Association, and Emma Franklin, editor of MCN.

Long Service Award, 55 Years – Victor Devine From left: Rui Rosa (deputy general manager, motorcycles), Victor Devine (owner, Victor Devine & Co), and Andrew Mineyko (head of motorcycles & ATVs, HME-UK)

Honda UK’s head of motorcycles, Andrew Mineyko, said: “It’s always a pleasure to host our dealer network at our annual conference, but for me this year’s event was particularly special as it was my first since taking on the role of head of Honda UK motorcycles and ATV in April last year. We’re incredibly fortunate to have such a strong and committed dealer network, and the conference is a brilliant opportunity to showcase the work the team does at HQ to support every one of their businesses. Achieving a 21.7% market share for 2025 is a fantastic result and a real testament to the collective effort across the network. It was a great day and evening, with far too many highlights to list, but seeing Miles Kingsport collect the Dealer of the Year award, their sixth consecutive win, was something truly special!”

Long Service Award, 65 Years – Padgett’s
From left: Rui Rosa (deputy general manager, motorcycles), Helen Padgett, Clive Padgett, and Fiona Padgett (Padgett’s Honda), with Andrew Mineyko (head of motorcycles & ATVs, HME-UK)

On winning the Dealer of the Year award, Andy Kirkup, managing director of Miles Kingsport, said: “We are delighted to have retained the Honda Dealer of the Year award for 2025, as voted for by Honda UK. Our constant focus and determination to provide the best customer service possible in both our sales and after-sales departments are vital to retaining this award. A huge thank you goes to the entire team at Miles Kingsport, who together strive to provide the best customer experience in the industry. Another huge thank you also goes to every single one of our fantastic customers in our ever-expanding customer base.

“Honda’s product range is the best in the industry, with a wide selection of accessories that let customers configure their machines to match their intended use. Alongside this, the marketing campaigns and suite of aftersales products available ensure a fantastic offering to our customers.”

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