Sunday, November 15, 2026
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Longride for Pure Moto

Pure Moto has added the Belgian cruiser luggage brand Longride to its product portfolio alongside Shad luggage. Longride specialises in the production of leather goods and made its first motorcycle saddlebags in Wakken, Belgium, in 1988.

Gillian Claerhout from Longride told BDN: “We are convinced that with Pure Moto, we have the right partner to start expanding the distribution of the Longride brand in the UK market. Brexit has made it necessary to find a reliable business partner in the UK who can offer a reactive delivery and flexible service. Pure Moto has this, and has a widely developed network of dealers. We think Longride will make a good addition to their range because the brand has so much potential.”

Gavin McCaffery, national sales manager for Pure Moto, said: “We are very excited about our appointment as the exclusive distributor of Longride luggage in the UK and Ireland. It’s a long-established family business and its products sit at the top end of the spectrum. We have been looking for a high-quality custom luggage brand for some time, and it fits nicely in our luggage portfolio alongside Shad.
Pure Moto, Gavin McCaffery 07703 180456, [email protected]

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