What does a good deal look like to a customer? Big savings on the recommended retail price? Cheaper than anywhere else? Buy one get one free? Something extra thrown in at no additional cost? I’ve sat in countless marketing meetings over the years where we’ve worked with clients to come up with exciting offers. Before you know it, you’ll be agonising over the size of the discount – it needs to be significant enough to be irresistible, but not so big that you won’t make any profit. It’s all too easy to get…
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