MAG Europe has cut a deal for the exclusive distribution of Shorai LFX lithium bike batteries in Britain. This contract was brokered by MAG Europe’s US parent Motorsport Aftermarket Group, and will supply more then 450 dealerships in its UK network.
Shorai, which has its HQ in Sunnyvale, California, is billed as the world’s principal manufacturer of prismatic cell, lithium iron phosphate batteries for a range of powersports applications.
Commenting on this new market opportunity, Shorai chief executive said: “We’re glad to see a quickly growing number of globally recognized distributors, such as MAG Europe, promoting these benefits to their dealers for consumers. MAG Europe’s leading market share in the United Kingdom puts Shorai in a prominent position for extended new customer exposure. Through our new relationship with MAG Europe, we anticipate a significant impact within the UK market.”
MAG Europe managing director Robert Brinkmark added: “Shorai LFX batteries are a great fit to our existing range of products. The technological advances and lighter weight of Shorai batteries will help with our expansion into the sports bike and powersports markets as well.”