Wednesday, May 22, 2024


The Motorcycle Action Group Foundation has paid for a filtering safety video which aims to trial a new safety messaging approach, in conjunction with the National Young Riders Forum (NYRF). 

This computer-animated video focuses on how to filter correctly and how drivers can help riders to filter safely.  The approach reinforces messages that filtering is legal and beneficial to all road users, but can lead to conflict.

The NYRF commissioned a detailed research project on young rider safety. Researchers from Agilysis interviewed young riders in the 16-24 age group as part of the venture. One useful insight showed they wanted drivers to be more aware that filtering is legal.

Commenting on this joint initiative, MAG Foundation trustee Tony Cox said: “The MAG Foundation was happy to fund this project.  We know that riders see a judgmental element coming through in some road safety campaigns. Building awareness of the legitimacy of filtering and giving young riders the confidence to know how to filter responsibly is great.”

MAG director of campaigns and political engagement Colin Brown added: “The video fits naturally with our existing Filter Friendly campaign. I was keen to get it launched to coincide with our promotion of Ride To Work Day. If all road users work together to support young riders filtering through our congested roads, everyone benefits. In short, being filter friendly is morally right for all road users.”

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