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Maintaining your Marketing – thought for the week…

When was the last time you contacted your customers? Do they know whether you’re open or not at the present time or when things might be getting back to something like normal? The importance of staying in touch with customers and adding value to your communications were previously featured in Dan Sager’s “Marketing Matters” so a review of his advice is very timely. 

There is a difference between staying in touch and nagging – it’s all about timing and frequency. Bombard your customers with messages and you’ll soon become a nuisance. Fail to make contact frequently enough, and they may be tempted away by your competitors.

Choosing your method of communication also depends on the message you want to convey and how important or significant it is. Thankfully there are plenty of options from written event invitations through to regular social media posts. Get your timing and content right and you’ll soon reap the rewards.

As the saying goes, some people know the price of everything but the value of nothing but there will be customers who value the service you provide. Fundamentally, adding value is all about offering something for nothing and it needn’t cost you anything more than a little effort. This concept can easily be extended to your marketing and communications and social media is great for this. You can easily give customers free advice, such as top tips on routine maintenance, ideas for great local riding routes or links to interesting or informative articles or features. Value is also a two way street – show your customers that you value their business by giving them something for nothing in your communications and you’ll be rewarded in the long run, and that will add value to your business.

Read Dan’s full features here:

https://issuu.com/britishdealernews/docs/british_dealer_news_july_2019/34

https://issuu.com/britishdealernews/docs/british_dealer_news_august_2019/38

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