It’s been a long time coming: more than six years have passed since Indian firm TVS took over Norton Motorcycles. And it’s been even longer since a new Norton motorcycle was actually launched. Indeed, the Manx R world press launch held in Seville, Spain, last month was the first time Norton had run such an event. Back in the early 1970s, when the likes of the 850 Commando were being released, there were no ‘press launches’ as we understand them today: journalists were loaned bikes from the factory or via importers rather than flown to the Mediterranean.
The Manx R superbike launch went well for the firm: journalists from all the major markets, including Europe, Australia, America and India, were at the Monteblanco circuit near Seville for a day’s riding on road and track.
Norton also took its dealers to try the bike. BDN’s Alan Dowds spoke to Nick White, head of sales at South Downs Motorcycles in Stroud, Hampshire, who was impressed. “I’ve done many manufacturer events over the years, and this really covered all bases. The bike, the design, the ride, the look and feel, the technical aspects, and how customers want to transact with a new manufacturer.
“It’s a really well-designed bike. You can tell it has been designed for the road, but it is also super capable on track. The componentry is class-leading, and you can see that time has been taken to really do it properly. It’s comfortable enough to be on for a long time, but fast enough to enjoy on track.”
Russell Paterson, founder of Revolutions Motorcycles in Perthshire, Scotland, praised the firm’s dealer training. “The trainer was brilliant, and it was really insightful to get a deeper understanding of the brand, how Norton is going to show up, and how that translates into the dealership experience.”
Dealers also thought that the Manx R pricing is good news. “Pricing is exactly where we hoped it would be,” said White. “The starting price is very aggresive, and the Signature at the top end is also attractive for the spec level.”
Elliot Paterson, dealer principal from Revolutions, said: “The Manx R is at the same price point as a lot of the Japanese competition. The Apex is likely to be the best seller, as it offers a lot of bang for the buck. The Signature is also really competitive versus equivalents from other manufacturers.”
Norton is looking for new UK dealers to join its current line-up of 13 outlets. More information is available at www.nortonmotorcycles.com/en-gb/dealer-opportunities.
How Alan Dowds rates the Manx R
“I expected to be stunned by the performance from the engine, a 1200cc V-four in 2026 should have outlandish power when you consider how competitor litre-class machinery performs. But the Norton powerplant feels a little revvy and is no stronger than smaller-capacity competition. Norton says it’s built as a road bike rather than a race replica, but the sporty riding position, scant pillion accommodation, and lack of easy luggage options all count against it as a usable sport tourer. The brakes, suspension and electronics package are excellent though, and it’s a capable package overall.
“The styling may be controversial, but it did grow on me over the test, and it definitely stands out, with the Manx R to be priced at an SRP of £20,250.”
Manx R range guide
UK pricing
- Manx R: £20,250
- Manx R Apex: £24,750
- Manx R Signature: £38,750
- Manx R First Edition: POA
Core Specs (all models)
- 1200cc V4, 206bhp, 130Nm torque
- 8in TFT touchscreen, five ride modes, full electronics suite, cornering aids, quick shifter
- Marzocchi suspension (manual on R, semi-active on Apex/Signature/First Edition)
- Stainless steel exhaust
Model highlights
- Manx R: Adjustable passive suspension, two seats, composite body, cast wheels
- Apex: Semi-active suspension, forged lightweight wheels
- Signature: Single seat, carbon fibre body, Rotobox carbon wheels, signature lighting
- First Edition: Limited to 150 units, titanium fixings, exclusive finishes, billet details, unique accessories package