The KTM Group has promoted Matt Walker to the position of managing director for both KTM Sportmotorcycle UK and Husqvarna Motorcycles UK.
Walker, 40, joined the UK subsidiary of the Austrian company as an area sales manager in 2004 before progressing to become national sales manager and then general manager in 2015. After leading the company to an increased market share in 2016, the appointment to MD across both brands at the Silverstone Park-based offices means that Walker will be responsible for driving the parent company’s ambitious targets to grow the dealer network in the UK and Ireland.
Florian Kecht, MD of KTM Sportmotorcycle GmbH, said: “These are exciting times for KTM and Husqvarna and the company has set very ambitious targets in its medium-term plan.
“The KTM Group trusts Matt’s understanding of the market which – coupled with his sales and marketing expertise and experience with our ever-evolving brands – means we are confident he is the right person to maximise our potential in the UK and Ireland. Having delivered impressive growth in the role of GM in 2016, we are expecting a very a bright future in what we consider one of the most important motorcycling regions.”