Wednesday, June 19, 2024
HomeNEWSMaxxis to end MXGB partnership

Maxxis to end MXGB partnership

Maxxis is ending its 14-year partnership with the ACU as title-sponsor of the British Motocross Championship from the 2020 season. The tyre manufacturer says the decision follows a top-level restructuring of its marketing and sponsorship activity.

Derek McMartin, Maxxis International UK’s managing director, said: “Maxxis and MXGB have become so synonymous in their relationship that the championship is often simply referred to colloquially as ‘the Maxxis’, which shows just how important the partnership has been for our brand.

“We’ve enjoyed an excellent 14 years working with the ACU as part of the country’s premier off-road series, but all good things must come to an end. As such, we are now taking a more international approach towards our marketing and brand promotion. This began this year with sponsorship of the MXGP series as well as a number of other global events, and the support and sponsorship of internationally recognised riders, including seven-time supercross champion Jeremy McGrath who also helped us develop the new MX-ST tyre, while Mattia Guadagnini already secured this year’s Junior 125 World Championship using the MX-ST on his Maddii Racing Husqvarna.

“We would like to thank everyone at the ACU and especially all the clubs and their staff around the UK for their help and support over the last decade and a half.”

ACU motocross business and commercial manager Tim Lightfoot said: “We would like to thank Maxxis for its longstanding support and wish it every success in developing its brand on the international stage.

“We look forward to making further announcements regarding the 2020 ACU British Motocross Championship over the coming weeks.”

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