mcia goes down social media route to promote new policy

The MCIA is hoping to spread the word about the benefits of L-category vehicles by asking its members to promote a video and an animation using social media.

The video covers the London launch of the industry body’s new policy document, The Route to Tomorrow’s Journeys, and the animation explains the benefits of motorcycles, scooters, three-wheelers and lightweight four-wheelers in cutting congestion and emissions.

“These assets (and others) can be found on the MCIA YouTube Channel https://www.youtube.com/user/MCIAssociation/videos and as requested during the SMG meetings, we are seeking your assistance in sharing the animation clip in particular https://www.youtube.com/watch?v=c1jB6Ac7b00 on your social media channels,” the MCIA told its members.