Sunday, November 15, 2026
HomeNEWSMCIA joins ACEM in call for improved rider skills

MCIA joins ACEM in call for improved rider skills

The Motor Cycle Industry Association (MCIA), has joined the European Association of Motorcycle Manufacturers (ACEM) in a drive to improve rider skills through advanced training. ACEM launched its own Europe-wide motorcycle road safety strategy last month, and the MCIA is promoting the UK Elite Rider Hub as the best route towards improved rider safety through training.

MCIA chief executive, Tony Campbell, said: “Motorcycling is under constant pressure to improve its road safety record, and it’s vital that we, as a sector, do all we can to address this. While riders and the industry are stepping up, we will also press the government and road safety organisations to take more action. Specifically, we are urging the Department for Transport to take a fresh look at how other road users are trained in hazard perception, with the goal of making roads safer for all vulnerable users, including motorcyclists.

“We hope the upcoming Road Safety Strategy not only includes strong provisions for motorcycle safety but also proposes bold and effective measures. These should support motorcycling rather than discourage it and avoid portraying motorcyclists as solely responsible for road safety challenges.”

More information on the Elite Rider hub at: www.eliteriderhub.co.uk.

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