The MCIA is asking members to come to the next round of special member groups armed with a “magic question” – one question they have been unable to find an accurate answer to; an insight into their sector of the market which they feel is missing.
The idea is to help demonstrate the power of the new Two Wheel Data Centre. The Two Wheeled Data Centre is a searchable database of demographic data harvested from 800,000 insurance quote applications, which equates to around 80% of UK riders.
This includes information on age, occupation, gender and marital status of riders and information on what they ride, how old their bike is, annual mileage, what licences they hold and what accidents they may have had. It can also show which bikes people are thinking about buying.
The first level of data is available through the “Quick Research Tool” and is free to MCIA members, all their staff and their dealers. Those who are not already signed up should contact Heather Brown in the stats department.Â
Separately, the MCIA would also like BDN readers to email it a data question. The stats department will pick some out to answer and BDN will print the question and answer in the magazine. They can do this by emailing Sandra Dennis [email protected]
“We are confident that we can find the answers to member’s ‘magic question’ through the TWDC and we will circulate the findings. If we cannot find the answers, then the questions will identify gaps we need to plug and inform other statistical products in development.”
Dates of the Special member group meetings:
·        Service Providers                            12 October
·        Manufacturers                                 13 October
·        eMCI                                                    13 October
·        Accessory and Components       15 October
 Members are asked to email Polly Fenn to say whether you are attending: [email protected]
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