The doors have now closed on another successful MCIA Motorcycle Live, with this year’s attendance totalling 103,702 visitors.
The MCIA says feedback from exhibitors and visitors alike “has been overwhelmingly positive and the show has reinforced its status as the UK’s number one motorcycle and scooter event”.
A statement went on: “A slightly revised programme saw the usual social evening in Meriden replaced by two new events. On the Tuesday evening of Motorcycle Live the traditional annual meeting and conference was enhanced, with more content followed by a social event with food and drink. Almost 100 members and guests saw CEO Tony Campbell reveal the new MCIA strategy and rebrand.
“Joining Tony on stage were independent MCIA director Sarah Sillars and CEO of the Low Carbon Vehicle Trust, Andy Eastlake, both of whom gave insightful presentations about the exciting and challenging future awaiting our industry.
“It has been some time since the MCIA held a proper social event, but following Friday’s MCIA Gala Dinner at the NEC Hilton Metropole, the consensus was that it should happen more often!
“Around 400 guests enjoyed a fine evening of good food, top class entertainment and slightly suspect dancing, while raising over £3000 for our charity partner, BEN, courtesy of the generosity of members and their donated raffle prizes.
“It was rewarding to see the MCIA board’s decision to host an industry social event fully vindicated by the tremendous support of members and their guests and we encourage you to spread the word in advance of next year’s gala dinner, to generate even more support.”
Â