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MCN Award winners announced

MCN has announced the winners of its annual awards, recognising the best of biking in 2021 across manufacturers, products and dealers.

Editor Richard Newland told BDN: “We take the MCN Awards very seriously. It’s not just a beauty pageant or a game of spec-sheet Top Trumps, nor an opportunity for any one member of the team to pick personal favourites. The winners are the embodiment of our values, all wrapped up in the bikes, kit, dealers and people that we really believe in. The debate raged long and hard over which bikes deserved the coveted trophies – all decided after thousands of miles of testing across the MCN team. It’s one hell of a list. 

“In addition to all the usual categories, a special award was made this year for Campaign of the Year in recognition of the work of the legal team chasing justice for Harry Dunn. And I’m delighted that we could recognise Clive Padgett’s extraordinary and continued contribution to motorcycling with our Lifetime Achievement award, for his leadership and dedication to both the world of racing and the world-famous family dealership. It’s been an extraordinary twelve months for motorcycling, but this year’s awards show that the quality of bikes, innovation, dealers and products is in rude health,” added Newland.

The Awards winners in full:

Single Franchise Dealer of the Year – Ocean BMW Motorrad

Multi-franchise Dealer of the Year – Vertu Motorcycles

Dave Taylor Lifetime Achievement Award – Clive Padgett

Bike of the Year – Aprilia RS660

Best Super-naked – Aprilia Tuono V4 Factory

Best Sub-1000cc Naked – Ducati Monster

Best Cruiser – BMW R18

Best All-rounder – Ducati Multistrada V4 S

Best A2 category – Honda CB500X

Best A1 category – Yamaha XSR125

Best Scooter – Yamaha TMAX Tech MAX

Best Adventure – BMW R1250GS Adventure

Best Tourer – BMW R1250RT

Best Retro – Royal Enfield Meteor 350

Best Electric – Harley-Davidson LiveWire

Innovation of the year

Harley-Davidson/Showa for adaptive suspension system on the Pan America

Campaign of the year – Harry Dunn’s legal team

Product of the Year

RST Axiom, for bringing affordable quality airbag jacket tech to the masses

 

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