Merlin, the specialist in premium riding kit, has unveiled its Spring/Summer 2026 collection alongside the opening of a brand-new, purpose-built showroom at its Staffordshire headquarters. The latest range showcases an expanded line-up of AAA CE-certified garments, including the Icon leather jacket, cut from 1.2-1.3mm cowhide with airflow panels and D3O armour, and the Cordura-reinforced Renegade riding shirt, fitted with Armanox armour. Merlin’s new collection also debuts two waterproof, CE-certified boots, the Frontier and Worker, both combining classic looks with advanced materials and modern performance.
The trade can now view the entire range at Merlin’s new showroom in Rugeley, Staffordshire. The move to new premises at the start of 2025 was driven by the firm’s expansion and provides more space for its expanding team and enhancing service for retailers and distributors. Once established in the new facility, Merlin created the showroom to display its growing assortment of motorcycle apparel, equipment, and helmets.
Additionally, increased investment in warehousing has doubled Merlin’s logistics footprint, supporting the brand’s ongoing expansion.
“Being able to welcome our dealer and distributor network to our new HQ has been a long time coming, allowing us to showcase Merlin for the future and enabling riders to see the developments we’ve made in broadening our head-to-toe offer,” said Merlin CEO James Franklin. “We look forward to continuing to welcome our business partners to our HQ throughout the season.”