Michelin has unveiled a series of riding experiences to help dealers grow revenues and attract customers. Customers buying a set of tyres from Michelin’s track-focused Power range will be eligible to attend a track day hosted by legendary racer Terry Rymer for just £49.
The Michelin Power Days will include 120 minutes of track time, tyre technical workshops and track day tuition from Rymer. Riders will also receive a photo and a limited edition T-shirt and mug.
Four circuits have been secured by event partner GTC Motorcycle – Knockhill, Brands Hatch, Oulton Park and Mallory Park.
James Dimmock, marketing manager for Michelin motorcycle tyres in the UK and Ireland, said: “It is an absolute priority for us to help dealers bring in new customers and increase revenues, and we believe these days will do just that. Having the likes of Terry Rymer on board will be a big pull. He will be able to offer customers some real insights and he is well aware of the role top quality tyres play in staying safe and pushing the boundaries of performance.”
GTC Motorcycle director Matt Sunderland said: “We’re really excited to be co-ordinating the Michelin Power Days. We know riders will have a fantastic time and we’re confident the promotion will bring customers through tyre dealer doors.”
Customers buying a set of Michelin off-road tyres will be able to apply for practice days run by the MX Nationals team at Preston Docks, Foxhills, Canada Heights and Hawkstone Park for just £19.
Customers buying a set of Michelin Starcross (excluding junior), Michelin S12 XC or Michelin M12 XC in 2016 are eligible to apply for the Starcross Days.
www.gtc-moto.co.uk/michelinpowerdays or www.mxnationals.co.uk/MichelinStarcrossDays