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more britons buying vehicles online

British consumers’ intent to buy automotive products online has tripled since 2011 – according to a new study by Nielsen, a leading global provider of insights into what consumers watch and buy.

The proportion of Britons who intend to use the internet to buy cars, motorcycles or related accessories ‘in the next six months’ has jumped more than three times since 2011, from just 5% to 17% in 2014. Similarly, the intent to go online to purchase computer hardware (to 28%) and software (to 30%) as well as eBooks (to 33%) has tripled.

Britons more likely to shop online than Europeans

British consumers are almost 40% more likely to buy items online than Europeans as a whole. Britons are much more likely to buy certain products – particularly DVD/game discs and groceries (both 86% more likely), flowers (73%), CD/records (68%) and alcoholic drinks (67%).

However, one-third (34%) of Britons don’t like buying online due to delivery costs, while three in 10 (29%) don’t trust giving their credit card information online. One in four (24%) often finds shopping sites very confusing.

Over half (56%) admit they often check out products online before buying in a shop.

Six in 10 (59%) people in the UK say they can usually get the best price online, while over four in 10 (43%) say they often check out products in a shop before buying online. This is most likely to happen for books, holidays, pet products and clothing/shoes/accessories – products people are noticeably more likely to buy online than browse online, indicating they know what they’ll buy before going online.

However, half (50%) of Britons, overall, say they spend a lot of time researching online before buying and over half (54%) read online reviews beforehand. Nearly one in five (18%) Britons uses social media to help make purchase decisions – although this is almost half the European average (33%). 

One in five (20%) consumers uses price-saving apps or websites when planning a shopping trip while over one in six (16%) say they now use price-saving apps while in a shop.

 

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