Cake Motorcycles, the lightweight Swedish electric brand, has relaunched after declaring bankruptcy in February (See BDN March). The company has been acquired by Norwegian car retailing business Brages Holding AS, along with Cake’s intellectual property. Brages intends to use its sales expertise to establish a dealer network for Cake to become a leader in the premium electric two-wheeled sector. Petra Färm, the former chief technical officer at Cake, will lead the team in developing new products.
Färm emphasised the necessity for strategic changes and was optimistic about transforming Cake into a profitable company. Following the acquisition, Cake’s Stockholm headquarters have reopened.