Tuesday, April 23, 2024
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Moto Legends signs up HEL

Moto Legends Distribution has acquired the rights to distribute HEL Performance products, taking over from B&C Express.

HEL Performance is well-known for its engineering quality and motorsport-developed braking products. With a considerable presence in the Bennetts British Superbike paddock, HEL has become the go-to brand for racers, trackdayers, customisers and road riders looking for extra ‘bite’ to their brakes.

Moto Legends Distribution was founded by motorcycle entrepreneur and enthusiast Arthur Macdonald (formerly Bridgestone Motorcycle product manager) in 2008, initially as sole UK distributor for GPR Exhausts. It now also distributes Hepco & Becker luggage and owns the Norman Hyde brand, building a robust B2B distribution network.

Moto Legends has purchased specialist brake-line manufacturing equipment and hired HEL expert Steve Garfoot from B&C Express. Garfoot has been making brake kits for more than ten years. Moto Legends is already growing comprehensive stock levels and building specific kits for all major motorcycle models in various styles and colours.

Macdonald said: “We had a great opportunity to take over B&C’s HEL distribution, so jumped at the chance to bring over their equipment and key man Steve Garfoot to ensure a seamless transition for current customers. HEL is a high-quality brand that racers and road riders trust, so we’re keen to offer its products to the trade in our usual efficient fashion alongside all our other brands.”
Moto Legends
01636 605105
[email protected]

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