Motofax the Southampton-based motorcycle parts and accessories distributor, has expanded its brand portfolio with the addition of motorcycle oils, lubricants and additives manufactured by US lubricants brand Lucas Oil.
The family-owned distributor has strong trade sales in the East of England, but most of its business is drawn from the retailers and specialist repair workshops that line the south side of the M4 corridor as well as throughout Wales.
“Lucas Oil is a good brand-match for us because the image and reputation of the product is so high. About 30 per cent of our business is in the off-road market where the Lucas brand name is massive,” says Motofax director Andy Hardy. He adds that the on-road range of lubricants is also a good fit for the business.
Lucas Oil has recently commenced its first season of motocross sponsorship with Paul Lyth’s two-stroke Lucas Oil TM team.