Sunday, April 21, 2024
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MotoMondo takes on Moto Morini

The classic Italian Moto Morini brand has joined Mash and Rieju in MotoMondo UK’s distribution portfolio. In parallel, MotoMondo UK parent MotoMondo BV has been appointed as the official Moto Morini distributor for the Netherlands, Belgium, Luxembourg, Austria and Germany.

Commenting on this deal, MotoMondo UK sales manager Andrew Davidson said: “I am absolutely delighted to have this iconic Italian brand on board, to add to the others we represent. The bikes look fantastic and we know they will sell very well. And it’s a bonus that we have got Moto Morini for five more countries, which means enhanced stock availability.”

Davidson expects initial inventory to arrive at MotoMondo’s warehouse in Coventry by September, beginning with the keenly priced new Moto Morini X-Cape model. “We will be talking to some of our existing dealers about becoming stockists for the brand,” he added. “And we will also be looking for new dealers where this range will be a good fit too.”

Moto Morini, like many boutique Italian brands, has had a turbulent history. It was set up in 1937 in Bologna making three-wheeler light commercial trikes, but over its 80-year history it has made a wide range of motorcycles from racing singles to naked and adventure machinery.

After being swallowed up by the Cagiva conglomerate in the 1980s and absorbed into Ducati, it was resold to become an independent company again in 1999 but later went into liquidation, was resold, then sold on again before being bought by the Chinese Zhongneng Vehicle Group in 2018, which allowed the significant financial backing required to launch new models and set up international distribution channels.

For trade opportunities, contact Andrew Davidson on 01429 650555/07494 694911, or [email protected].


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