Bike finance firm MotoNovo has assigned a new pair of co-chairs to its GROW gender diversity campaign. GROW – which stands for Growing Real Opportunities for Women – aims to boost diversity across the car and bike trade, and the firm has appointed its motor development manager Emily Birkinshaw and senior digital experience manager Ben Winton as co-chairs.
“47% of people in the UK workforce are women,” said Birkinshaw. “Yet just 12% of people in the car and bike business are women.
“At GROW, we aim to help the retail community address this issue and with retailing models undergoing unprecedented transformation, I’m convinced that greater gender diversity in our industry can help meet the changing dynamics we see around us.”