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Motorcycle Live awards

NEC bike show organisers have declared the winners of the crowd-powered Visitors’ Awards for last year’s Motorcycle Live. BMW snatched Best Stand and Best Customer Experience awards, while Helmet City took Best Customer Experience in the non-manufacturer category.

Scott Grimsdall, head of marketing at BMW, said: “Motorcycle Live provides a great opportunity to showcase our new product, with the 2023 show proving a perfect platform to introduce the new R1300 GS to both existing and prospective BMW riders in our Make Life a Ride arena. To win both awards again reflects the hard work and dedication of the BMW Motorrad team.”

Jennifer Holmes, director of Helmet City, said: “It’s such an honour to win this award for the third time running. The whole team works hard every year to maintain and improve our customer service, and we’re glad to see the customers coming back to us year after year and, of course, voting for us.”

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