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Motorcycle Live set to return

The bike industry’s annual NEC consumer showcase, Motorcycle Live, is set to return after a two-year hiatus. A nine-day event, again backed by Bikesure as presenting sponsor, has been scheduled at the Birmingham venue on 4-12 December 2021.

Motorcycle Live managing director Finlay McAllan anticipates 100,000 visitors, while ensuring a safe environment that follows government guidelines on Covid-19 precautions. Tuesday 7 December will be dedicated to the motorcycle trade, with discounted tickets available to both members of the trade and exhibitors for their guests.

Welcoming the news, Steve Gannicott, managing director of Motorcycle Megastore said, “We have been in attendance at Motorcycle Live for many years and the event plays a vital role in our marketing plan to sell our products and engage with visitors. We were one of the first exhibitors to confirm our attendance at this year’s event and are looking forward to another successful show.”

For more information about this year’s Motorcycle Live revival, call 02476 408020 or email [email protected].

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