The UK’s national biking showcase Motorcycle Live, in association with Bikesure Insurance, plans to be back in business this year. A somewhat brave decision, given current circumstances, has confirmed dates as 4-12 December. Location will be the NEC in Birmingham, as usual.
Organisers claim that to have the timing confirmed, in the midst of such uncertainty, underlines a commitment to returning to not only a physical show, but also one where the NEC’s halls are brimming with entertainment, interaction, manufacturers, retailers and motorcycles.
The show will house regular interactive features and displays along with brand-new entertainment, to give a full day out to visitors, while ensuring the event is safe for all. Bringing together the very best of the industry under one roof, where people can interact face-to-face in person, rather than just digitally, will undoubtedly be a unique selling point.
Commenting on the event’s revival, Motorcycle Live managing director Finlay McAllan said: “We’re excited to welcome visitors back to what is already shaping up to be a fantastic show. It will see us end the year on a high, where once again two-wheel fans can be together to soak up the first major show in the UK for two years — a real treat which everyone deserves.”
Tickets will go on sale later in the year.