Ex-Triumph engineer, racer, land speed record holder, and businessman Norman Hyde is a legendary name in UK motorcycling. Now, he’s taking on his latest challenge by launching a nationwide charity ride in aid of dementia charities. Recently diagnosed with dementia himself, Hyde has turned his diagnosis into a call to action, inviting all bikers to help raise vital funds for Dementia UK.
As Hyde points out, dementia affects almost everyone in the motorcycle community, either through family members or friends. There are currently around 944,000 people in the UK living with dementia. Dementia UK is the only nationwide charity dedicated to specialist dementia nursing, with its Admiral Nurses providing free, life-changing support and advice to anyone affected by the condition.
Hyde’s ‘Ride to Recall’ will run throughout 2026. Norman explains how riders can get involved: “Take a ride into the unknown, solo or with others. Ditch the sat-nav and all other navigational aids and have a real adventure, not knowing where you’ll end up. Set off, and 81 miles later [Norman is 81 years old this year], celebrate by making a donation of whatever you can afford to Dementia UK on the JustGiving page at www.justgiving.com/page/ridetorecall.”
Norman is also patron of the Triumph Owners’ Motor Cycle Club, and Ride to Recall merchandise can be purchased at: www.tomccmerchandise.com/shop.