There’s a new importer for the BSA brand in Germany, Austria and Greece. The KSR Group took over the distribution of the full range of bikes – the Gold Star 650, Scrambler 650, and Bantam 350 – from November last year, and the firm says its goal will be the rapid expansion of a comprehensive dealer and service network in those countries, guaranteeing customers a seamless supply of motorcycles, accessories, and spare parts.
KSR Group is a long established European motorcycle distributor. Michael Kirschenhofer, MD, said: “We had the opportunity to gain exclusive insights into BSA’s long-term model strategy. The development is impressive – Mahindra [BSA owner] is providing the brand with virtually unlimited resources. BSA is ready to open the next chapter of its rich history, and we are proud to be actively involved in shaping this path. We also thank Peugeot Motorcycles, part of the Mahindra Group, for their work in establishing the brand in the DACH region (Germany, Austria, and Switzerland). It is now time for BSA to grow independently of Peugeot Motorcycles. Peugeot and KSR have agreed on a smooth transition of sales activities and are working on its implementation.”