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New Michelin MD

Michelin has appointed John Howe as its new managing director for the UK and Ireland.

Howe will also hold the role of B2C sales director, with responsibility for the company’s car, motorcycle and bicycle tyre markets from 1 January 2022.

Commenting on his new role, Howe said: “I’m excited about the opportunity to evolve the business here in the UK and Ireland, whilst also respecting the legacy of Michelin. The market is getting more dynamic all the time, and I want to ensure Michelin remains a true pioneer.”

Howe will be based in Stoke-on-Trent and replaces Chris Smith, who recently moved to Michelin’s international headquarters in Clermont-Ferrand, France, to take over the role of global marketing director.

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