Farr All Terrain Vehicles Ltd has moved from Exeter, Devon, to a more central base in Minworth, Birmingham. The importers of commercial quad bikes and utility vehicles are sole importers of Linhai, a Chinese government owned manufacturer, and HiSun.
After six years supplying agricultural dealerships, the company’s new general manager, Pete Johnson, intends to increase the number of motorcycle dealers looking to diversify into road legal as well as off road quads and UTV’s.
Farr supply around 300 machines a year to the trade, all of them in the mid-range price bracket. “Quad bikes are still the best sellers in our eight vehicle range, but utility vehicles are quickly taking over sales within the road-ready sector,” said Johnson. “Our 50 dealers currently sell within the agri’ market, but our machines are suited to commercial and leisure users, and as they are at the top of the quality stakes from Chinese suppliers, we are seeking more dealers who need to diversify their range and customer base.”
The UTV range of 400, 700 and 800cc petrol machines will soon be complimented by a diesel version, but as the petrol engines are motorcycle units, dealers can more easily add these machines to their range without major changes to aftersales or workshop requirements. For more information tel 0121 313 2182.