Triumph and KTM main dealer Premier Bikes of Abingdon, Oxford, has been sold to private investment firm Merino Capital. Premier, established in 1997, is a well-established destination store with a sizeable 400-bike showroom, 40-seat café, new and used bike sales and extensive kit and accessory departments. Post-pandemic, the business owners were looking to exit the trade and began looking for a buyer in the summer of 2022. Merino took over the £13m turnover business in May and has retained the existing 20-strong team of staff to run the operation.
Merino Capital is a private investment company specialising in acquiring and investing in small and medium-sized UK businesses. It invests its own funds, alongside those of institutional investors, and claims to take a long-term view of its investments.
Merino Capital MD Mark Colley commented: “We are delighted to complete the acquisition of Premier Bikes and Triumph Oxford. The business has built a strong reputation for excellent customer service, and we look forward to working with the team to continue to grow and develop the business over the coming years.”