The motorcycle industry knows it has to get new riders onto its products to counter a long-term demographic decline, and Royal Enfield is now playing its part with a new Ready to Ride initiative that aims to support grassroots rider development across the UK.
The Anglo-Indian brand is supplying selected training schools with its novice-friendly Guerrilla 450 bikes, and is also running a simple all-in-one finance scheme for new riders. One monthly payment will get a customer onto a Guerrilla 450, supply riding kit and accessories, and provide training for an A2 licence. The initial scheme is being rolled out at three dealerships with training centres: Drayton Croft Motorcycles in Hinckley, Cooperb in Wellingborough and Kings Two Wheel Centre in Kidlington.
George Cheeseman at Royal Enfield UK said: “The Guerrilla 450 is a fantastic motorcycle that perfectly embodies the spirit of ‘pure motorcycling.’ By providing these bikes to our partner riding schools, we are helping to create a new generation of motorcyclists who start their journey on a fun, stylish and user-friendly motorcycle.”
Davide Mamdouh Nageh, marketing manager at CA Auto Finance UK, which is behind the all-in-one finance deals, said: “We recognise that the upfront costs of motorcycling, from licensing to gear, can be a real barrier, especially for new riders. This collaboration is about removing complexity and delivering value across the network, making the dream of riding a Royal Enfield an accessible reality for a new generation.”