Neil Pirie is the new district sales manager for Polaris UK, looking after northern England and Scotland. He’ll be overseeing 30 Polaris Off Road dealers within that area, supporting them with stock optimisation, managing enquiries, maintaining brand standards and driving sales volume.
According to Polaris, Pirie comes to the job with an impressive CV, including serving in the RAF Regiment and excelling in sales management roles with prestigious manufacturers like Subaru, Volkswagen, and BMW.
Reflecting on his new role, Pirie (above) said: “Having always been an outdoors guy, from my time in the military to now, I love vehicles and driving. With my motor industry background, I feel I am in an ideal position to enhance the off-road team and the dealer network.”