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New showroom opening supported by Suzuki

Kings Two Wheel Centre celebrated the opening of its new showroom on 21 October with an open day supported by Suzuki.

The manufacturer provided a fleet of test bikes and a special display of classic road and race machines including Barry Sheene’s world championship-winning XR14. Buildbase Suzuki’s British Superbike star, Bradley Ray, was also in attendance.

The Oxford-based dealership’s relocation from its current premises – opened a decade ago – to a converted factory building has almost doubled the size of the showroom, with a stylish mezzanine floor that means more bikes can be displayed with space for customers to look around and try them for size.

Dealer principal Steve Polden, who has worked in the motorcycle industry since 1985 and, along with his family, remains heavily involved in motorcycle racing, said: “We moved into our previous premises in 2007 and it worked well, but with the new building it was a chance to start from scratch and create a showroom that was exactly how we wanted it.

“The new showroom looks fantastic, carries a strong brand image, and comes at a good time when there are so many new Suzuki models to choose from.”

Adjoining the showroom will also be a Helmet City outlet, retailing the latest in riding kit and leisure wear.


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