Big-league specialist motorcycle insurance broker Bennetts has appointed Jeff Weston to the role of associate director for IT and change.
Weston will head up IT support for the company’s customer relationship management (CRM) strategy and loyalty programme. Bennetts CRM output already includes its high-profile online Bike Social network for motorcyclists.
“Bennetts is no ordinary insurance brand, so lots of the IT development work I will be leading is extremely exciting,” said Weston. “The delivery of innovative technology solutions will ensure that Bennetts remains at the forefront of the industry and I look forward to helping shape the next phase of the Bennetts growth story.”
Weston was recruited from within Bennetts’ parent business BGL, an insurance and legal services group which also owns leading aggregator comparethemarket.com. He has a background in managing e-commerce platforms.
Commenting on the appointment, Bennetts managing director Vince Chaney added: “We have worked hard to position ourselves as the number one in the bike insurance market and are fortunate to have a strong base of loyal customers. Our customers have high expectations of their interactions with Bennetts and technology excellence is pivotal to our continued success.”