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HomeNEWSNigel Worthington buys Motad Exhausts

Nigel Worthington buys Motad Exhausts

The Motad exhaust name and its allied Venom brand have been rescued by Nigel Worthington, boss of Direct Distribution (DD). Worthington is keen to make it clear that he personally, and not DD, has bought Motad-Venom. His reasons are to maintain DD integrity within the trade by supplying product on an impartial basis to the extensive DD network.

“The deal is done and the Motad-Venom name will continue,” says the 53-year-old livewire distributor. “I am now putting the feelers out to see where I can get exhausts made. I am hoping to source a manufacturer in this country, but I may have to source elsewhere. Whatever, Motad and Venom will carry on.”

Worthington acquired the name and rights to manufacture from the administrator who wound up Motad-Venom on 5 April. Remaindered stock from the Walsall, West Midlands, factory has been bought by John Atherton who was Motad MD from 2002 until the company failed, at which time all 22 members of staff at the factory were made redundant.

Atherton is now selling the former Motad-Venom stock under the business name Exhausts 2017. From his stand at the Classic Motor Cycle Stafford Show (22-23 April) he explained that Motad had been concentrating resources on designing systems to meet stringent emission regulations as OE supply to a high-profile manufacturer. When this contract was unexpectedly withdrawn, Motad-Venom found itself in an unsustainable situation, having suspended manufacture and development on other systems in favour of the OE work.

This is not the first time Motad has suffered administration. However, under new ownership the signs look hopeful that Britain’s best-known home producer of exhaust systems should be in a position to celebrate its golden anniversary next year.

Motad was founded in 1968 in London by Alan Baker who foresaw growing demand for replacement exhausts for Japanese motorcycles in particular.

He moved production to Walsall in 1980 to be closer to the country’s manufacturing heartland. When he died in 2002 the company was taken over by Atherton.

New owner Worthington says he has a “few irons in the fire” with regard to manufacturing and would like to see Motad’s Made in Britain heritage continued. Motad exhausts have always been wholly manufactured in Britain.

 

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