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NMDA confident of market growth in 2015

The NMDA believes the latest registration figures, which show an upturn of 14.5 per cent for November, “look good”, but cautions that demand in the winter months is low.
Registrations for November were 5795 bikes, an increase of 734 machines on the same month in 2013.

“To see the slow-down in demand, the average monthly registration in 2014, prior to November’s figures, was 9093 sales per month compared with these November’s sales of 5795 bikes registered, which is just the seasonal reflection expected,” says the NMDA.

“As with previous months, the biggest demand came in the 51cc–125cc sector – so often used for commuting or as a younger person’s entry to the powered-two-wheeled market – reporting 2545 registrations. Also, the 126cc–650cc showed healthy growth, up 44 per cent, meaning 285 more motorcycle were registered over the previous November.”

The NMDA notes a few changes in demand for different brands of bike, with internet-driven Direct Bikes taking the top slot in the 0-50cc motorcycle market. It believes this shows that demand for budget bikes is strong – with Lexmoto coming in seventh position above demand for established brands like BMW and Harley-Davidson. “Piaggio also had a good month, moving up to fourth position in the November brand league, its Vespa GTS 300 Super being top-selling machine in the 126cc–650cc sector.”

The NMDA concludes: “We are confident that the motorcycle market should be stronger in 2015 as all round there seems to be more confidence in the economy. Fingers-crossed those sales/registrations figures for this December will be in excess of 3500 units to push motorcycle registrations in 2014 over the 100,000 mark, the first time since 2009.”

The NMDA says it is delighted to announce it will be exhibiting at the Motorcycle Trade Expo, taking place at Stoneleigh Park on the 18 – 20 January, 2015, and invites dealers to visit Stand  A20.


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