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HomeNEWSNMDA VOICES DEALERS’ CONCERNS WITH TRIUMPH’S LACK OF COMMUNICATION

NMDA VOICES DEALERS’ CONCERNS WITH TRIUMPH’S LACK OF COMMUNICATION

Following confusion among dealers over the manufacturer’s position on online sales, the National Motorcycle Dealers Association (NMDA) has urged Triumph to communicate clearly with their dealer network going forward. 

After a number of dealers saw the advertisement of a vacancy for a ‘Motorcycle Commerce and Configurator Manager Job’ at Triumph NMDA has received numerous phone calls and emails from worried Triumph dealers.

As the job advert mentioned the new role would ‘support the strategic delivery of online sales’, unaware of this development Triumph dealers queried with the NMDA and the manufacturer what appeared to be the start of the process to move Triumph motorcycle sales away from the dealer network. 

Responding to dealers’ concerns, Triumph has confirmed it is looking at an ‘omni-channel’ approach, however it does not intend to sell its current range of motorcycles online.

Triumph suggested the improvement to the buyer online journey will support the current retailers selling process by passing to dealers more qualified leads obtained via the website.

According to Triumph, dealerships’ closure during the lockdown has accelerated the need for this process looking at improving the manufacturer’s online offering.

Stephen Latham, Head of the NMDA, said, “It is disappointing that Triumph has provided clarity to its dealer network only after dealers expressed their concerns after seeing an anticipation of their new direct selling strategy on Triumph’s vacancies website.

“Triumph dealers worked extremely hard during the lockdown and their monumental efforts were reflected in Triumph’s market position. The role of dealers remains vital and manufacturers must clearly communicate to their network any change in strategy going forward”.

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