Motorcycling as an escapist pastime finally came to an end this week when insurance broker Carole Nash took “hot desking” to the extreme, as our picture shows.
“To showcase our support for Ride To Work Week this year we’ve launched a prototype ‘Motodesk’ which allows staff with a bike licence to work while astride their two wheels,” joked products and marketing director Nick Baker. The desk has been designed to accommodate most types and sizes of bike.
On a more serious note, Carole Nash, which has been an avid supporter of Ride To Work, offered policyholders free commuting cover for Ride to Work Day on Monday 15 June. The company hoped the “good will gesture” would encourage as many riders as possible to participate and also demonstrate that life would be better if more people rode motorcycles and scooters every day, with time savings, less congestion and reduced travel costs.
Full story and Ride To Work Week coverage in the July issue of BDN. Share your promotional activities with us at [email protected]
www.carolenash.com/insidebikes