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no respite for dealers as showtime approaches

Showroom footfall may be down, but the days of the two-wheel market grinding to a halt in winter are long gone, according to My Car Check Trade motorcycle expert Rob Hobson.

“For the trade, it is all too easy metaphorically to pull the shutters down and wait until next year. In previous decades, that wasn’t far from the truth, but not any more. While showroom footfall is down, dealers use the time wisely, scouring the private market for end-of-season bargains and using their customer database to secure sales and repair work.

“Of course, it will be show time at the end of this month, with the NEC hosting Motorcycle Live from 28 November until 6 December. The timing of the show has long been questioned but, with the trade increasingly less seasonal, most now agree it is actually a decent time to unveil new models. Buyers are planning for next year and a major part of this is deciding whether to upgrade or enhance their current bike. One of the new offerings might just tempt them to splash out.

“The latest 2015 new bike sales figures show that 93,725 units were sold to the end of September, an increase of 12.3% on the same time last year. The drop in sport tour and tour sales has much to do with the increase in naked and adventure sport sales – a change in definition, rather than a decline in use. Of the top ten vehicles sold, six are 125cc, with only two of these being scooters. The other four machines are Yamaha MT derivatives and BMW GS options.

“In the used market, it is a mixed story. Some dealers are comfortable with their overall stock levels, while others are actively seeking stock but finding it increasingly difficult to buy. The bikes for sale are often not the best retail stock or have higher than average use, as has been the case for some time. Values are based on model demand, condition and service history. Prices have to be flexible for anything not ticking these boxes.”

My Car Check Trade provides buyers and sellers with all the vehicle price data they need. As a free bonus, it also provides the annual road tax cost and key DVLA information, including the make, model, colour, engine size, body style, fuel type and date of registration.


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