The 98th ISDE is about to kick off in Spain on 14 October, which puts the date of the first event, which took place in the UK at Carlisle, as 1913. That same year, in Cleveland, Ohio, Joseph Henry Nook, the founder of NOCO, was developing the first battery containing NCP2 corrosion preventative, which he launched a year later. So, you could say that the two brands were made for each other – eventually.
Team GB has a strong history of success in the International Six Days Enduro (ISDE) competition. In 2022, it achieved a historic victory by winning both the Men’s and Women’s World Trophy in Le Puy-En-Velay, France. However, under challenging conditions, the US claimed the title in 2023 in San Juan, Argentina.
This year, Team GB is determined to reclaim the title. The 2024 ISDE will feature 500 elite riders from over 30 nations, making it one of the most demanding tests of endurance, skill, and teamwork in off-road racing.
NOCO’s marketing manager, Zach Koehler, said: “We are incredibly proud to support Team GB as they take on the 98th edition of the International Six Days Enduro. This event epitomises perseverance, teamwork, and resilience – qualities that are at the core of our commitment to innovation and excellence. At NOCO, we strive to develop products that embody these same principles, providing unparalleled reliability and performance when it matters most. We are excited to be able to witness the remarkable feats these riders will achieve and are proud to be part of Team GB’s story.”
NOCO designs and engineers consumer battery chargers, jump starters, and accessories from two sites in the USA, with manufacturing taking place in the US and Hong Kong.
www.no.co