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Not a record breaker – but still a good Dirt Bike Show

The International Dirt Bike Show, held over four days (29 October to 1 November) at Stoneleigh, Warwicks, again proved a good shop window for the industry, writes Pete Plummer. The show featured 130 exhibitors in three halls plus the trials demos, the mini-bike racing and the have-a-go at off-road activities for kids.

The mix of manufacturer/distributor display-only and dealer retailing worked well, with many reporting brisk business. The show-only and exclusive end-of-year deals continue to attract riders and families with money to spend, so all credit to Mortons in this its second year of ownership, expanding the format to include more displays and things to do.

Coinciding with the half-term holiday, the discounted first day (Thursday) proved busy but with major off-road events clashing with the show on the weekend the attendance figures (when available) are unlikely to have broken any records. Mortons exhibition manager Nick Mowbray said: “The 2014 running of the International Dirt Bike Show welcomed record numbers and we are delighted to report this year has remained on a par.”



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