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NOVEMBER REGISTRATIONS BOOSTER

Shrugging off a recent decline in the rate of UK bike market recovery, November’s MCIA data revealed an impressive late-season surge, as total UK powered two-wheeler registrations for the month jumped by 14.5 per cent to 5795 units. 

Motorcycles ruled the roost with a tremendous 21 per cent rise to 3522 units. Scooters were up by 7.2 per cent to 1498 units and even the 50cc moped sector was positive, putting on 2.6 per cent at 775 units. Particularly pleasing for dealers, over-125cc machines stacked on 30.5 per cent to 2472 units — more than 40 per cent of the headline total.

Apart from Sport/Tour with a 7.4 per cent fall, every other specific motorcycle style category grew. Although representing smaller quantities, Trail/Enduro (plus 46.1 per cent) and Custom (plus 34.1 per cent) were stars of the show. But Naked (plus 24.3 per cent) boasted by far the biggest numbers.

Honda claimed best-seller accolades in both the motorcycle and scooter sectors, respectively with its CBF125M and PCX125 models. The Direct Bikes DB50 QT-11 was leading 50cc machine.

As for overall monthly market leadership, Honda continued domination in that department too with 1008 units. Yamaha was runner-up on 708 units and Triumph third thanks to 302 units. Piaggio and KTM rounded out the top five. Three European manufacturers in this ranking can’t be bad!

For the 11 months of 2014 to date, the market has now grown year-on-year to 96,723 units.

For full results click here

 

See detailed analysis in the next edition of British Dealer News.

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