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OFF-ROAD YAMAHA DEALERS READY FOR BREXIT?

Adam Kelley, Yamaha Motor Europe’s UK general manager for sales and marketing, has implored his off-road dealer network to order additional inventory well in advance the 29 March Brexit deadline.

In a letter headed “Brexit — Urgent Dealer Action Required”, Kelley stressed that a chaotic no-deal scenario when Britain leaves the EU could be a distinct possibility. And in the context of Yamaha no longer holding stock in the UK, dealers will need to order bikes, parts, accessories and consumables to cover a minimum of two months in sales after the exit date — or face losing many of those sales.

“We both need to act immediately to ensure we minimise disruption to the core sales and aftersales areas of our business,” he explained. “Therefore we need to cater for the market needs based on challenges such as logistics, border delays, duty and tariff changes, and many other implications.”

Kelley went on to urge dealers to consider requirements for all models in the brand’s off-road range, from junior through to motocross and enduro, and get their requests in by an 11 March cut-off date to have sufficient stock delivered before 29 March. To sweeten the cost implications, Yamaha has also temporarily extended its credit terms by 60 days for all dealers.

He concluded by saying: “Please act accordingly to minimise the impact to your business which, if this situation arises, will be beyond our control.”    

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